When Worlds Collide, III
Well, the cat’s out of the bag. Since Tuesday, in fact. What am I talking about? I’m going to get so beaten up in the playground for this…
Well, I did a post a while ago about a trip I did to New York to take part in a day long shoot for a magazine, all dressed up in my tuxedo on a “Casino Royale” themed set. You can read about it in full here. What was the point? Reaching out. More science in the public domain, and on the lips of the regular person on the street. The usual things you know (from my writing here and elsewhere) that I’m passionate about. The readership of the magazine in question is not commonly exposed to images of scientists. The world of science and practicing scientists hardly intersects with the world of R&B, hip-hop, sports, fashion, the primary foci of this magazine and many others. I see no reason why not, but those who work in the media that control most of the images we see think otherwise.
Except for some creative people at King magazine. King magazine is a men’s magazine aimed primarily at young African Americans. (See a Wikipedia summary here, and the magazine website here. Warning! This is a men’s magazine aimed at a very specific demographic/readership, and while it does not warrant being on those shelves in the store that are behind the black glass, it is decorated from cover to interior in a manner that is… shall we say “somewhat differently” from the magazines I usually point to, such as SEED, National Geographic, or Scientific American! Ok?)
Every year, King magazine does a feature shoot of a group of people making interesting noises in their respective fields, people that you’ve either heard from (if you’re into those fields, and sometimes even not) or that they expect you’ll hear from soon. It’s all glossy and fun and so forth, and they decided (to my lasting surprise) to call me and ask if I’d take part. Hence the New York trip. The magazine is out on the stands now, and you can go and look at it.
I took the liberty of making some scans of the pictures for you (I hope the magazine’s staff don’t mind!), since I’d teased you so much in the last post with some of the shots I took, but could not reveal details about who was in the group, etc. There’s more in the actual magazine, such as quotes from the subjects about their work, life, etc.
So here goes:
Sometimes the journalists and editors get it right. In fact, they get it right a lot of the time, but you hear more about the complaints (sometimes from me, sometimes elsewhere) about them getting it wrong, when it comes to things like science coverage especially. What am I talking about? I’m talking about the set of questions and answers that are in a new article on MSNBC that a number of people pointed out to me yesterday and today. It starts out as an article about Brian Greene’s science outreach efforts (books, and tv and movie appearances, including a new one), with some discussion of how this is regarded by his colleagues, the value it has had in raising public awareness of physics (and fundamental science in general, I would argue), and so forth. All that is interesting, but not nearly as interesting to me right now as the later parts of the article which is simply a question and answer session. (Picture above right is from a fun joke I carried out last year that you can read here – be sure to read the comments too.)
Yes, right on schedule. The UFO story was yesterday, and today the Inventor story. It starts out with his three-way ping-pong table (of course! – and it’s called TriPong1), but before I even clicked on it I knew there’d be a “oh, and by the way, he has an alternative theory of the universe”, at the end. 
