30 Years…

…but apparently, no black people use Macs. Well, you’d get that impression from Apple’s 30 year celebration video (which I was all excited to watch at first), and from the 30 year timeline on the site (which has one face per timeline). In the video, of course there’s some black people dancing and playing basketball (‘cos, you know, that’s all we can do), but when it comes to images of who’s using the machines and being creative with them… a parade of (often smug) white people and a few asians. Really Apple? Out of 30 people representing the past, present and future of your product that apparently “changed the world”, you can’t find even one black face to pretend to use it for your celebration? And of course, I fall into the trap and link to their site like an idiot for you to look at what I’m talking about. Go for it.



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