30 Years…

…but apparently, no black people use Macs. Well, you’d get that impression from Apple’s 30 year celebration video (which I was all excited to watch at first), and from the 30 year timeline on the site (which has one face per timeline). In the video, of course there’s some black people dancing and playing basketball (‘cos, you know, that’s all we can do), but when it comes to images of who’s using the machines and being creative with them… a parade of (often smug) white people and a few asians. Really Apple? Out of 30 people representing the past, present and future of your product that apparently “changed the world”, you can’t find even one black face to pretend to use it for your celebration? And of course, I fall into the trap and link to their site like an idiot for you to look at what I’m talking about. Go for it.



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9 Responses to 30 Years…

  1. Clifford says:

    Hi Trinston,

    Thanks for watching! Yes, my main point is my hope that people (like apple’s images creators, and others) will be bold enough to contribute to the (relatively small) body of images of the many people out there who are creating, thinking, changing our world in their own way, dancing to the beat of a different drum, who also happen to be black.


  2. Mia says:

    Do you use a Mac, Clifford?

  3. Clifford says:

    Yes. For a large portion of those 30 years.


  4. Mia says:

    They’d be smart to put you in one of their ads.

  5. Clifford says:

    That’s very kind of you, but I am sure that there are a thousand other people out there being creative in various ways who’d be a more obvious fit to the apple “cool people” ethos while at the same time having a darker skin tone.

    But thanks!