I’m enjoying the new metro ads that are up all over the city. Are you? They are going for the more direct and immediately pragmatic point in an effort to encourage people to leave their cars behind. (You’ve read my thoughts about that before.) Here are a few I spotted over the last few days (click for larger view):
The style reminds me of the HSBC ads that you see in the UK, again comparing two things with a simple tag under each. Except that in that case, the idea is that the things and their labels are interchangeable. Not so here. See some here. Here’s one:
Coincidence? I’d bet a fair amount that it is the same ad agency, or at least that there is some connection.